Episode 56

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Published on:

11th Aug 2026

The “I Know” Trap: The Two Words That Keep You From the Life You Want

Have you ever been so sure you knew what you were doing that you ignored advice that, in hindsight, would have made things easier or faster?

Maybe someone gave you advice and your immediate reaction was, “Yeah, but that won’t work for me.” Or you kept doing something the same way because you’d always done it that way. Or you walked into a conversation thinking you already knew what was going on, only to realise afterwards that you’d missed a crucial detail.

We all do it. And sometimes, knowing what works for you is a good thing. The problem starts when “I know” becomes the end of the conversation. Because when you're convinced you already have the answer, you stop asking questions, stop experimenting, and often stop seeing the possibilities right in front of you.

In this episode, we what happens when “I know” becomes your default response, how it can keep you stuck without you even realising it, and what can happen when you're willing to pause and ask, “OK… but what if I'm missing something?” Let's dive in!

IN THIS EPISODE

  • Why saying "I know" shuts down the people around you and stops conversations before they even start
  • The gap between knowing about something and actually implementing it - and why that gap is costing you time and results
  • How identity shapes your options - and what you know
  • The difference between arrogance ("I know it all") and confidence ("Let's figure this out together") - and how to tell which one you're wearing
  • Practical language hacks to to replace "That's just who I am" with curiosity
  • Why the uncomfortable phrase "I don't know" is one of the most powerful things you can say
  • How to stay open to feedback without abandoning your expertise or your standards

RESOURCES

  1. DM us TRAINING on Instagram to join the leadership training and transform your life in 90 days: https://www.instagram.com/freedomwithgiorgiaandawn
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About the Podcast

Unleash Your Freedom: Mindset Strategies For High Achievers
Unleash Your Freedom gives trailblazers, rebels, dreamers and creators who are done playing small the mindset, strategies, and insights that will set you free.
Unleash Your Freedom delivers mindset strategies for high achievers who want to create success in every area of their life without sacrificing their freedom.

If you’re looking for a personal development podcast from two leadership coaches who believe you shouldn’t have to choose between being wildly ambitious and having a life you actually love, you’re in the right place.

This podcast is for entrepreneurs, founders, business owners, executives, leaders, and ambitious professionals who want more from both their success and their life.

If you want to grow your business or career, develop a success mindset, and master emotional intelligence, so you can achieve more, have better relationships, and thrive in your health, you’re in the right place.

This show provides answers to questions like:

- How do I create more freedom in my life?
- How can I achieve more without burning out?
- How do I achieve my goals and still enjoy my life?
- How do I create success in every area of my life?
- How can I become a better leader?
- How do I build better relationships?

About your host

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Giorgia & Dawn

We are leadership coaches who met on our journey to becoming free while coaching together. Now we're coaching high-achieving people into breaking through their inner barriers, achieving those goals they once thought impossible, and truly unleashing their freedom.