Episode 10

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Published on:

2nd Sep 2025

Flipping the Script on Your Life Story With Louisa Jovanovich

What if the story you've been telling yourself your whole life - the one that feels so true, so real - is actually the thing keeping you stuck?

Louisa Jovanovich grew up believing she wasn't smart enough, wasn't good enough, wasn't "the one." And yet the evidence told a completely different story: six figures in her twenties, a house at 28, co-writing books, raising two kids, building a business. The real shift didn't come from doing more - it came from realising she'd been carrying the wrong story all along.

In this conversation, Louisa shares how she turned those old narratives upside down, the wild twist of accidentally ending up in rehab at 16, and why rewriting our stories is the key to unlocking freedom, confidence, and a life that actually feels like ours. Let's dive in!

IN THIS EPISODE

  • Welcome Louisa! Her story and how she came to do this work.
  • How Louisa's childhood as an immigrant shaped her earliest beliefs - and why one embarrassing classroom moment left her convinced she "wasn't smart enough."
  • The way a single story we tell ourselves can define decades of our life - until we finally learn to flip it.
  • Why success on the outside (six figures in her 20s, buying a house, writing books) didn't silence the inner voice that said she wasn't enough.
  • The unexpected twist of accidentally landing in a 30-day rehab at 16 - and how it revealed her natural gift for healing and leadership.
  • What working as a hairdresser taught her about human vulnerability, connection, and the power of rewriting our narratives.
  • How misinterpreting our parents' words shapes our reality - and how seeing it differently can unlock freedom.
  • The moment she realised "we're all just making up stories" - and the breakthrough that comes when you decide to rewrite yours.
  • Why intention changes everything: from showing up as magnetic energy in a room to shifting how people respond to you.
  • The truth about hypnosis, subconscious reprogramming, and why most of the heavy lifting isn't yours to do.
  • Louisa's top tip to unleash your freedom today.

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About the Podcast

Unleash Your Freedom
Unleash Your Freedom gives trailblazers, rebels, dreamers and creators who are done playing small the mindset, strategies, and insights that will set you free.
Welcome to Unleash Your Freedom, a podcast for the trailblazers, rebels, dreamers and creators who are done playing small and are ready to create freedom and fulfilment in every area of their life.

Each week, leadership coaches Dawn and Giorgia bring you exclusive interviews with visionary leaders, inspiring stories of courage and resilience, and actionable mindset trainings to support you in breaking through inner barriers, lead with confidence, and master emotional intelligence, so you can finally start owning your power and build the life you came here for.

Whether you’re looking to level up your career, strengthen your relationships, or simply take control of your life, you’re in the right place. Get ready to unlock the mindset, strategies, and insights that will set you free.

It’s time to lead, grow, and unleash your freedom!

About your host

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Giorgia & Dawn

We are leadership coaches who met on our journey to becoming free while coaching together. Now we're coaching high-achieving people into breaking through their inner barriers, achieving those goals they once thought impossible, and truly unleashing their freedom.