Episode 2

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Published on:

14th Jul 2025

Anti-Hustle Sales Strategy: Sell Out Your Offers Without Burning Out with Abi Kinghan

What if sales isn’t about convincing someone to say yes? What if it's about enrolling them into a vision they already want, and showing them you can support them to get there?

Abi Kinghan has built her entire business (and life) around enrolment and she did it in the middle of chaos - with a newborn on one side and her mother battling cancer on the other.

There was no space for perfect launches, dancing on reels, or cold DMing people for hours. She had to find a way to grow her business without burning herself out or missing the moments that actually mattered... because there may not be a second chance.

So she built a new sales model, one where sales are easeful, pricing is powerful, and your calendar fills through clear, grounded conversations that don’t rely on pressure or persuasion.

In this episode, you’ll hear what that looks like in practice

  • How to enrol from vision, not fear.
  • How to shift the beliefs that make you second-guess your pricing, and
  • how to lead sales conversations with the kind of energy that makes people say “I’m in” - without you pushing at all.

Let's dive in!

In This Episode

  • Welcome Abi! Her story and how she started in her business
  • How to ditch the hustle and create a business that supports your life - even when it feels impossible
  • The most common limiting beliefs that stop entrepreneurs from making sales - and how to break through them
  • How to make consistent sales without burnout - even if you're a complete beginner
  • The secret to raising your prices without guilt
  • Selling from self-expression VS self-sacrifice

Resources

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About the Podcast

Unleash Your Freedom
Unleash Your Freedom gives trailblazers, rebels, dreamers and creators who are done playing small the mindset, strategies, and insights that will set you free.
Welcome to Unleash Your Freedom, a podcast for the trailblazers, rebels, dreamers and creators who are done playing small and are ready to create freedom and fulfilment in every area of their life.

Each week, leadership coaches Dawn and Giorgia bring you exclusive interviews with visionary leaders, inspiring stories of courage and resilience, and actionable mindset trainings to support you in breaking through inner barriers, lead with confidence, and master emotional intelligence, so you can finally start owning your power and build the life you came here for.

Whether you’re looking to level up your career, strengthen your relationships, or simply take control of your life, you’re in the right place. Get ready to unlock the mindset, strategies, and insights that will set you free.

It’s time to lead, grow, and unleash your freedom!

About your host

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Giorgia & Dawn

We are leadership coaches who met on our journey to becoming free while coaching together. Now we're coaching high-achieving people into breaking through their inner barriers, achieving those goals they once thought impossible, and truly unleashing their freedom.